Robotic process automation (RPA) is the automation of business processes using software tools that execute repetitive operations. RPA stands for robotic process automation. Sales departments can use robotic process automation in various ways to improve both efficiency and time. Precisely, RPA can cut repetitive jobs by almost 80%. Fifty-nine percent of company operations are predicted to be automated by 2022, allowing workers to devote more time and energy to creative and non-repetitive projects.
Use Cases For Robotic Process Automation in Sales & Marketing
An increasing number of marketing and sales departments are taking advantage of RPA’s ease of integration into their existing IT infrastructure. Here are some methods to use this technology efficiently in the sales sector.
- Storage of Current and New Customer Information
- Extracting Marketing and Sales Data from Different Formats
- Order and Invoice Processing
- Lead Collection
- Pricing and Competition Monitoring
- Business Intelligence Reporting
- Data Collection and Management
- Facilitate Migration from Legacy Solutions to New Solutions
Eliminate Human Errors in Your Sales & Marketing Process
Another point to consider is that, despite technology developments, many of today’s sales teams still confront situations where they must devote excessive time to data entry, management, cleaning, and updating. When it comes to CRMs or even orders, human errors need to be corrected.
Free Up Your Sales Team’s Time
Using RPA, you may free up your team’s time to focus on their passion projects instead of time-consuming routine activities. As a result, customer relations improve due to more communication with customers. Rather than rewarding your team members, RPA will bring in far more money for the overall company.
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We developed a great partnership with Robusta, who simplified and automated some of our major workflows leading to significant efficiency increases and cost reduction. We appreciate their dedication and creativity to bringing our initiatives to life.
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We wanted to replace the cumbersome and unstable RPA product we were using. Robusta carried us over to their platform in record time, and we never looked back!
We were looking for RPA technology that was easy to use, configure, learn, adopt, and manage. Robusta exceeded them all. They clearly stood apart from the competition in this important area, which is the main reason we picked them.
Robusta has been more than a RPA software vendor since we started our partnership. The entire team have been putting their hearts and souls in automatizing our processes. Robusta has already been and will be a key digitalization partner of us.
We were looking for a strategic partnership with an RPA vendor who would be capable of working with us, who would also deliver an innovative product roadmap to continue to help us in the future. Robusta clearly demonstrated its long term vision and proved that their technology would carry us into the future.